MarGen Media Group / Digital Media Company
We build and monetize first-party audiences — for independent publishers, and increasingly, for ourselves. Newsletter operations, brand sales, and paid growth, run as one function. Because they compound.
$30–50K
monthly brand sales built for one publisher client from a standing start, inside year one
$1.5M+
paid acquisition managed for publisher clients
100K+
subscribers on the largest newsletter under management
8
media properties — five operated for clients, three owned outright
4.5×
subscriber growth on our newest music property, in nine weeks
Most operators sell ads or grow audiences. We do both — and run the paid growth engine underneath. Audience you own makes sponsorships worth more. Sponsorship revenue funds audience growth. Paid acquisition scales what works.
We operate newsletters as standalone businesses inside yours: strategy, content operations, subscriber acquisition, deliverability, analytics. We speak the economics fluently — CPAs by channel, open-rate decay, subscriber LTV, sender reputation — because we run our own publications on the same stack.
We run your sponsorship inventory as a function of your business: prospecting, outreach, closing, IO management, campaign fulfillment, reporting. Standardized commercial terms, brand-safe editorial, one relationship for advertisers buying across the portfolio.
Paid social at scale for publishers: campaign builds, budget steering, creative iteration, and closed-loop cost-per-pageview optimization tied to revenue — not vanity metrics. Seven-figure annual spend under management.
When MMG took over brand sales for Gadget Review, there was no active sales function to speak of: no pipeline, no outbound motion, no rate-card discipline. The audience and the editorial reputation were real. The revenue engine wasn't running.
Inside a year, the property books $30–50K in brand-sales revenue a month — sponsorships, sponsored editorial, and multi-property packages — prospected, closed, fulfilled, and reported by MMG as one function of the business.
≈$0 → $30–50K
monthly brand-sales revenue
<12 months
from takeover to run rate
One retainer
sales, fulfillment, and reporting
The services business proves the playbook; the network is where it compounds. MMG is building a portfolio of owned-and-operated media brands — starting with newsletters in commercially dense verticals — using the same audience and monetization engine we run for clients. More properties means larger combined reach, access to bigger campaign budgets, and category data no single publisher can assemble alone.
Step 1
Publisher services fund the machine. Brand sales, audience operations, and paid growth for client publishers.
Step 2
Owned brands built on proven acquisition economics. Subscribers acquired at known CPAs into verticals with real advertiser demand.
Step 3
Media brands with enterprise value. Diversified revenue, documented operations, exit optionality.
Honest product picks and buying guides for your home, for US homeowners who just moved or are upgrading.
Weekly premieres, gear, and guest DJ sessions. Launched February 2026 — fast-growing and label-endorsed.
Weekly English-language news for Quebec's Eastern Townships, every Thursday.
Indexed: Apr 20, 2026 = 100. Data through Jun 25, 2026. Indexed while the property is early-stage — absolute audience and revenue figures publish here as network brands mature.
Full-time creators now publish on 3.4 platforms on average — and own the audience on none of them. Algorithms change, revenue splits change, policies change unilaterally. A subscriber list doesn't. Newsletter sponsorship CPMs run $50–150+ at the top tier, ahead of most platform monetization, and every subscriber is a relationship the publisher owns outright. That asymmetry — rented reach versus owned audience — is the entire business.
We run publications that look like the ones we serve. The playbooks on this page are the ones we use on our own properties every week.
Co-Founder & CEO
Runs MMG's strategy, publisher development, and the paid-growth practice — seven figures of managed annual social spend. Operates ETS Now, MMG's regional news property.
Co-Founder & COO
Runs operations and delivery across the publisher portfolio, and leads the Gadget Review and Mark Ellis Media accounts day to day.
CRO
Runs revenue operations, editorial, and brand partnerships. Writes and operates Waveform Transmitter, MMG's underground electronic music property.